Overview

This project presents the first pitch where I was solely responsible for establishing creative direction.

The client requested a distinctively separate area for VIPs from other potential connections. I presented them with a raised VIP platform at the rear of the stand. The glazed safety banisters send a clear “by appointment only” message.

It was also important to the client that the bar is attention grabbing and welcoming at the forefront of the stand – a focal point meant to keep the welcoming feel of an otherwise commercial stand.

Visitors of the exhibition are drawn in dynamically by the bar, along with the shape and colour contrast of floor graphics, and rigged colour-changing LEDs at different heights.

Sales areas at sides of stand are secluded, with vertical panels, between each bespoke demo.